Monika Hoex is a design engineer.

Interaction Designer. Front-end Developer. Web Designer and Developer.

The titles for my role have changed over the years, but my responsibility to the user hasn't. My job is to tell our story well on the web, a story designed for our users and built on web standards.

I’m available for full-time, remote design engineer roles: monika@monika.dev.

Case Studies

Selected in-house work at AdRoll, 2020–2026.

AdRoll 3.0: Site-Wide Rebrand

Web Design & Development

Rebuilt the AdRoll marketing site for a new brand and a firm launch date, with a center-anchored design system, a batch workflow for stakeholder feedback, and a Gemini-assisted pipeline to generate page code.

Launched on schedule with no switchover issues, and finished early enough to extend the rebrand to the events platform, email systems, and partner directories for launch day. Won Silver, Best Brand Consolidation, in the 2026 Transform Awards.

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Speaking the LLM's Language: Accessibility for a New Kind of User

Technical SEO, Content Strategy, Web Development

Treated LLMs like any other user relying on assistive technology, giving them the context to understand our site and verify who wrote it, through JSON-LD structured data and a hub-and-spoke internal linking system, scoped as a low-risk pilot.

Our author disambiguated into a verified Knowledge Graph entity, and search rankings for the pilot pages moved from 24.27 to 18.43, validated against a control group within the same topic.

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Sitewide Search: Learning What Visitors Couldn't Find

Web Design & Development

Saw that adroll.com had no sitewide search and no record of what visitors were looking for. Launched Algolia search through the CMS's native integration, designed its three interface states, and planned the reporting meant to turn search logs into content briefs.

Thirteen weeks of first-party search data the company didn't have before. 95% of empty-state search clicks landed in the top six curated results.

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Newsroom Syndication: Turning Outbound Links into Authority

Web Development & Workflow Design

Found that the newsroom had no pages of its own and sent every reader off our site. Syndicated each story onto a page of its own with canonical tags crediting the source, and attached our disambiguated authors to every one.

Every past newsroom entry retrofitted, readers kept on our site, news searchable, and a publishing workflow the Brand Director runs without a developer.

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Project Archive

Selected freelance and agency work, 2004–2020.

The homepage of DrinkOlipop.com.

OLIPOP

Front-end Development, Technical Advising

An e-commerce site for groundbreaking pre-biotic sparkling tonic company OLIPOP, built around their fresh new brand.

Review Project
The homepage of Vestwell.com.

Vestwell

Front-end Development, HTML Email Development

An educational and engaging site for Vestwell, a digital retirement platform, to feature their unique product and their fresh rebranding.

Review Project
A screenshot of a Salesforce ebook, featuring Cody the bear and Astro holding laboratory equipment.

Salesforce

Front-end Development

A browser-based eBook for Salesforce, full of industry insights, and complete with joyful character animations, charts, and graphs.

Review Project
The Oracle Team USA fan hub, led by a full-width photograph of a helmsman aboard a racing catamaran.

America’s Cup

Front-end Development, Information Design

A pattern library developed to create an official fan hub for all eight teams racing in the 2013 America’s Cup.

Review Project
The homepage of the Oakland Internet Cat Video Festival, headed by a winking cat mascot in a film-reel collar.

Oakland Internet Cat Video Festival

Front-end Development, Interaction Design

A marketing site and digital event program for the Oakland Internet Cat Video Festival on behalf of the Great Wall of Oakland and the East Bay SPCA.

Review Project
A YouScience test dashboard, listing the timed aptitude sections a student unlocks in sequence.

YouScience

Visual Design, Interaction design, Prototyping

An aptitude testing suite built to help students lean into their strengths and save thousands of dollars a year in college.

Review Project