The titles for my role have changed over the years, but my responsibility hasn't: to the user. Design and development are two ways I communicate with the human being at the other end.
I’m available for full-time, remote roles: monika@monika.dev.
Selected in-house work at AdRoll, 2020–2026.
Technical SEO, Content Strategy, Web Development
Applied structured entity data (Schema.org) alongside hub-and-spoke-style topic cluster, validated against a control group with a Difference-in-Differences framework.
Result: +11.75% organic search lift from internal linking, +24.1% with verified SME authorship added; average search position improved from 24.27 to 18.43.
Full case study available upon request: monika@monika.dev
Web Design & Development
Conceived, built, and owned AdRoll.com’s sitewide search, powered by Algolia, and its reporting program.
9,400+ searches analyzed over 13 weeks, surfacing content gaps and high-intent demand for content, revenue marketing, and product marketing teams. Curated the default search menu to route users toward high-intent pages (95% of empty-state clicks land in the top six results).
Full case study available upon request: monika@monika.dev
Selected freelance and agency work, 2004–2020.
Front-end Development, Technical Advising
An e-commerce site for groundbreaking pre-biotic sparkling tonic company OLIPOP, built around their fresh new brand.
Review Project
Front-end Development, HTML Email Development
An educational and engaging site for Vestwell, a digital retirement platform, to feature their unique product and their fresh rebranding.
Review Project
Front-end Development
A browser-based eBook for Salesforce, full of industry insights, and complete with joyful character animations, charts, and graphs.
Review Project
Front-end Development, Information Design
A pattern library developed to create an official fan hub for all eight teams racing in the 2013 America’s Cup.
Review Project
Front-end Development, Interaction Design
A marketing site and digital event program for the Oakland Internet Cat Video Festival on behalf of the Great Wall of Oakland and the East Bay SPCA.
Review Project
Visual Design, Interaction design, Prototyping
An aptitude testing suite built to help students lean into their strengths and save thousands of dollars a year in college.
Review Project